Tag Archives: Customers

Customers Are All Around You

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Networking and meeting new people is an element of sales that will never go away. When you stop meeting new people, your sales will come to a screeching halt and take a sharp turn for the worse. Sales people who consistently network and get their name and company in front of new people will build long term business relationships that foster sales growth and increased performance.

Effective prospecting is a numbers game. It is nearly impossible to debate that fact. The more people you meet, the more potential customers you will identify. As you identify potential customers, your targeted sales and marketing efforts become more effective, and the qualified prospects you identify enter your sales pipeline.

Top performing sales people tell everyone who they are, where they work and what they sell. If sales is your profession, you must be prepared to land in selling situations at anytime. Whether you are at the grocery store or at a social event, your future customers are all around you. To illustrate this point, I would like to share an embarrassing, yet powerful networking story with you.

About two years ago, I received a call from an old friend who invited me to a Boston Celtics game. Having not seen my friend in a while, I accepted the invitation and went to the game.

We arrived at the game and began the walk to our seats. I noticed that we were climbing several sets of stairs and were so high above the basketball court that the players looked like ants. Yes, my friend had purchased the commonly known “nosebleed seats” and invited me to join him. What a guy!

About half way through the game, the Celtics were getting demolished (surprise) and the stadium was nearly empty. We looked around and decided to move out of our nosebleed seats and down into empty seats where we would have a better view of the game. We happened to find two seats that were only a few rows back from the court. There was a gentleman sitting in a seat next to the two empty seats, so I asked him if the seats were being used. He replied “No, make yourself at home”. As we watched the game, I began to have small conversation with the person next to me. He eventually explained to me that my friend and I were sitting in his seats, which happened to be season ticket seats that he owned. He had a few friends planning to come to the game, but they were unable to make it.

As our conversation continued, I learned that he was the CEO of a technology company in Boston. We had a lot of commonalities, such as our summer vacation destination as well as interests in hobbies and sports. Over the years, we developed a good relationship, kept in touch and spoke on a regular basis. Although we never did business together, there was a mutual interest to stay connected.

Recently, I conducted a sales training seminar in Bedford, NH. I decided to extend an invitation to the gentlemen I had met at the Celtics game. Having a technology company and a need for professional development, he decided to send one of his sales people to attend the workshop. I remember my initial reaction after he accepted my invitation…I kept thinking about how our relationship developed. I sat next to a complete stranger at a basketball game. I then learned I was sitting in his season ticket seats. We kept in touch and eventually did business together. We have also made recent plans to meet in a place close to both of our summer vacation retreats and play golf. I am sure our business relationship will continue to develop.

Most sales people can tell you a story or two of unique and unexpected opportunities to connect with future customers. The important message to remember is that business relationships often begin in places where you don’t expect them. Be ready!

Christopher Thompson is the Founder and President of Catch 22 Solutions, a sales performance consulting company and a former Director of Sales at PC Connection, Inc. For more information visit http://www.catch22solutions.com

Eliminate Your Customers Emotional Obstacles to Buying Build Your Retail Success Triad

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How long have you known that you need to lose weight? Quit smoking? Improve your selling skills? If you have known that one or more of these issues are important to your life, why haven’t you done something about it? I’ll tell you why. You have intellectually known things you must do to improve your life of business but you have no emotional ownership in the issue. Where does the emotional ownership come from? It usually comes from a critical life experience that puts in your face that you must confront. You have the intellectual knowledge but must also have the emotional ownership to change your behavior.

The same is true for your customers. They have intellectual knowledge of the stores and services in their area but only do business with the ones that they have an emotional connection. Maybe you’ve experienced this phenomenon but didn’t realize it. It might have been when you said to yourself, “I don’t get it, why didn’t she buy?” Does this sound all too familiar? If so, you could be missing your customer’s emotional need to buy at three different levels before you get to see their purchase order, money or plastic.

At your first selling seminar, you were most likely taught what I share in my entry-level seminars, that people buy on emotion and use logic to justify their buying emotion. I bet you’ve been told, as I tell my clients, that your customers buy benefits and not features. You even understand that the benefit to having your products is the emotional side of the sale and the features are the logical side. “That’s fine but they still are not buying,” you might say.

Help and hope are on the way! Every customer who walks into your store or place of business must make three emotional purchases before you can hear the sound of your cash register. The order of which, is less important yet the three purchases must be made. They are emotional product purchase, emotional store/business purchase and the emotional salesperson purchase. If you look closely at successful businesses, what you’ll find is a continual selling effort at these three levels.

To achieve the Retail Success Triad, you must have an integrated business. This is a business where partnering at all levels is the complete business strategy. When I say partnering, I’m really referring to building QUALITY interpersonal relationships. Relationships with other businesses, with your suppliers, with your customers, with your employees and you becoming the type of person that all others want to be around and do business with. For the Customer Triad Purchase to be made at the three emotional levels, all the persons involved in your business must work in harmony. Additionally, they must tirelessly strive for the same common goal.

Emotional Obstacle 1: This is your product offering, it’s the area where you usually focus on the features that create benefits. The benefits make your customer’s live better as a result from owning or using your product. This generally is what most of the books and articles on selling cover in great detail. Be careful not to make the mistake of expecting your customers to buy on features alone. Remember, even if your products are fabulous and offer exceptional value, you still have two more sales to make before you can take the cash to the bank.

The elements that affect how your customers view your product mix and quality are important to review regularly. If you look at your store’s offering, not as your product, but as the property of your customers (currently being held in your custody). You most likely will view the following elements differently and hopefully make some improvements.

[] Quality/Price, this is always on a sliding scale.

[] Selection, is it the selection your customers want?

[] Merchandising and Display, the silent killer. Just because it looks good to you, does not mean it looks good to them.

[] Product presentation and supporting marketing materials in relationship to outside sales.

Emotional Obstacle 2: This is your company. This obstacle to selling covers all things from your physical building or plant and location to your company’s reputation in the community and marketplace. An important item to keep in mind is that your customer’s only reality about your business is the conversation they have with them self about your business. At this plane, perception is everything. While you may not have much control over your physical building and location, you surely have some control over how it to your customers.

Contributing elements to success in emotionally selling your business include the following:

[] Policies, this is an area in which you have plenty of control.

[] Reputation, your years of service to the community or marketplace can be your greatest asset of your worst baggage depending on how you have served.

[] Layout, while this has to do with merchandising, more importantly it has to do with flow. How does your place of business FEEL? Does it flow? Can your customers easily find what they need?

[] Physical building, its history and location are important aspects of emotional selling. How does your building look? When the outside is awful, the inside will be much weaker, despite your efforts. What about the history of your building? In Camarillo, California, a favorite restaurant of mine is Octtavio’s. They have a copy of the original Spanish land grant for the property on which the restaurant rests. What do you know about the property and building’s history? Have any old photos you can display? Maybe even create a sales event wrapped around a theme of the era in which the building was constructed. Your imagination is your only limit.

Emotional Obstacle 3: This is the Salesperson. An important question to ask is what can you do to assist your salespeople to improve? While I believe my Sales Training Program to be superior, most sales improvement programs available today are quite good. Despite which you select, select a program and start your training. The element that spells disaster for most training programs is the lack of commitment by the sales staff and that of management. The following elements for success will help you and your organization in getting unstuck. Additionally, you’ll draw on your (and their) unlimited capacity to achieve even higher levels of performance and excellence:

[] Find your passion in selling and serving customers.

[] Decide what you really want while you are employed by the store.

[] Develop a workable improvement plan (suited to your personality).

[] Build relationships with those (customers, suppliers, supervisors and colleagues) whom you can create synergy.

[] Make an emotional commitment to yourself and your plan.

[] Learn to say NO to that which does not serve your plan.

In selling, there are so many elements over which you do not have control. It is crucial that you do your best to master the areas where you do have control. It’s true that occasionally you can have a customer without making all three emotional sales but those are the exception and not the rule. If you earnestly work daily on your Success Triad, a sales increase is assured.

Finally, for you to move on with your life and have substantive improvement you must have more than an intellectual knowledge of how to improve. You must have an emotional ownership in improvement. As you read this article, do more than say to yourself, “Sounds good, I’ll work on it when I have time.” That my friend is intellectual–get past the intellectual to the emotional. Better, say to yourself, “He’s right, I commit to action today to build my Selling Success Triad.”

Ed Rigsbee, CSP, for over two decades has frequently been referred to as the Renaissance Man. He helps business individuals and organizations of all sizes to grow their market through smart alliance relationships. He is the founder and executive director of a non-profit public charity. He frequently publishes articles and blogs on personal relationship development. He administers a Facebook group; Relationship Glue and a Linkedin group; Member ROI for Associations & Societies.

Ed has served as adjunct professor for two California universities and is the author of Developing Strategic Alliances, PartnerShift-How to Profit from the Partnering Trend, and The Art of Partnering. He has over 1,500 hard-copy published articles to his credit and is a regular keynote speaker at corporate and trade association conferences teaching North America how to access their Collaborative Advantage.

He shares his proprietary Member Value Process globally with trade associations and professional societies-the corner stone for grass roots member recruitment and retention campaigns.

Ed has been a professional member of the National Speakers Association since 1988 and received the coveted Certified Speaking Professional designation in 2000. He also holds membership at the American Society of Association Executives. For additional resources that will assist you, visit http://www.rigsbee.com/wow.htm

Training Your Customers the Right Way 3 Ways To Combat the Roller Coaster Sales Cycle

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Every week I talk to dozens of business owners and media buyers.The biggest lament I hear from my clients is the large peaks and valleys in their sales cycles.One good month.Three bad months.One good month.Two bad months.They can’t figure out how to flatten the peaks in the cycle.I ask every one of my clients how they’re training their customers to buy their product or service.The reply I get most often is a blank stare.Businesses train their employees how to help customers but don’t realize they’re also training their customers when to buy.The fact is you as a business owner, manager, or marketer can train your customers to buy your product or service.Without realizing it, you may be training your customers to not buy from you.If you’re in a sales cycle that has large peaks and valleys in it, consider the following three ways to train your customers to buy from you in a more reliable timeframe.

1) Stop having sales.You read correctly.Don’t have sales.I understand that if people are not buying from you the natural inclination for businesses is to lower prices to try to draw more customers.However, sales train your customers to shop only when there’s a sale.If you have sales too often, customers will just wait to buy till the next sale and you’ll have lower profit margins as a result.Those peaks in the buying cycle start getting larger as a result.

2) Stop focusing on today’s buyers.There are four stages to the buying cycle: attention, interest, desire, and action.The people who are in the attention stage are people who may have just purchased a product and not be in the market again for approximately ten months to a year.Though not in the market for your product today, you want them to keep you in mind because you want them to buy from you again when they’re back in the market.The second stage to the buying stage is interest.The people in the interest phase are people who are six to nine months away from making a buy.Though not in the market today, these people are aware of a product you have and are entertaining the possibility of purchasing it.The third stage of the buying stage is desire.People in the desire stage are one to two months away from making a buy.They want the product you have.They are now actively looking at brands, features, and benefits to determine which particular model is the one they should purchase.The fourth stage is action.People in the action stage are less than a month from buying.They want your product now.Your advertising and marketing efforts should be executed with each of these four buying stages in mind.Talk to the future customers in each of these stages of the process because the people who are not in the market for your product today will be in the near or distant future.Be sure each of these buyers knows where they should buy when they are in the market and ready to do so.

3) Stop focusing on transactional buyers.Transactional buyers are only as loyal as your lowest price.They’ll drive 50 miles to save ten bucks, even in an era of three-dollar gasoline.You will get more traffic from transactional buyers but you get a lower profit margin to be able to meet the price at which they’ll buy.Transactional customers are one-time buyers.They may never give you a second chance to sell to them.Instead, you must put your focus on your relational customers.Relational buyers will make repeat purchases because they trust you.The relational buyers will not match the traffic of the transactional buyers but the profit margins are larger simply because you didn’t have to lower your prices to make a sale.Relational buyers will pay a few dollars more for your products because it’s worth it to them that they know you’ll treat them fairly every time.You don’t have to work as hard to sell them.

If you’re in a sales cycle that has large peaks and valleys and want to flatten them out, train your customers to buy from you whenever they’re in the market.Train your customers that you’re there when they need you and they’ll be there when you need them.And get off the get off the roller coaster sales cycle.

Dr. Eric Shoars has a Ph.D. in Organizational Management from Capella University in Minneapolis, Minnesota.He has consulted many businesses on their marketing and advertising efforts, often with impressive results.

Travel Incentives Bring A Smile To Your Customers Face

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Work takes a heavy toll in our life and often to catch up with the rat race we end up making compromises on our social and personal life. So to make things lighter and increase business prospects many companies have come up with travel incentives. Travel incentive is a way through which companies promote their business and salesby offering travel and tour packages to their customers. This is a great way to boost your business, after all who does not like to travel to exotic locations? It is a difficult task to transform prospects to clients and travel incentives is one way through which this task can be done efficiently.Many types of incentives have been tried out on prospects like cash and kind incentive. However it has been found that travel incentives can work wonders and that is exactly why more and more companies are opening up to the idea of giving travel incentive to their prospective clients.

A study that has been conducted on finding out the effectiveness of travel incentives has come up with attractive numbers. It has been seen that businesses have reported a 25% increase in profits after using travel incentives to lure prospective customers to buy their goods and products. Products sell really fast when there is tag of travel incentive attached with them. People love to travel and if they get a chance to do this when they buy certain goods, they are more than willing to take up this offer. Today people possess almost all types of material goods, so it becomes difficult to choose material incentives by which you can lure them to buy your goods. In such a scenario travel incentives scores well, because when you give a whole package to a prospective customer as they are bound to take up the offer and end up becoming your customers.

Recreation travel incentive in fact is cheap for a company, because the companies buy this in bulk and that is why they end up buying the travel or tour package at a much lesser price. Vacations have an everlasting memory and if you are giving out a travel incentive for the entire family, than be rest assured that you will benefit from this. Make sure that you make really good arrangements so that the person who is going on the travel incentive tour or vacation, so that this becomes one of those unforgettable vacation experience for them.

Travel incentive is also a great way in which employees of an organization can bond better. It is not that you can give travel incentive to your prospective clients, you can also give this incentive to employees who do very well at work. It has been seen that employees prefer to get a travel incentive rather than a cash incentive or any other incentive in a survey conducted by a leading travel magazine. You just have to make sure that while arranging the travel incentive, you must make sure that there are several activities that they can do while they are on the vacation.

Delaney Parker has been offering vacation certificates tips to businesses. To know more about Vacation certificates, vacation offers, travel certificates, vacation incentives, travel voucher, incentive promotions and Travel incentives visit www.sunrisepremiums.net

Keep Customers Happy While You Are Away

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Whether you work in a regular office or out of your home, it is very important to take time off to refresh and recharge. Of course, when you take time off, you want to be sure your customers are in good hands while you are away. You certainly don’t want them to feel abandoned or forgotten. Customer service is a big part of effective marketing.

The following suggestions will help keep your customers connected to you and reduce your worries so you can totally unwind on your vacation.

1. Plan in advance and let them know If you plan your vacation and business trips well in advance, you can easily let your customers know when you you’ll be away. If you work on your own, make sure they know exactly what dates you leave and come back. If you have an assistant or business partner, take the time to carefully prep them in advance so they can keep everything running smoothly while you are gone. Checklists can be very helpful during this time to ensure things are run according to you.

2. Don’t be afraid to say “no” so you have time to finish things If a client asks you to do something during your time off or to take on a big project with a deadline right before you leave, simply say, “I’m sorry I’m going out of town such and such date and will return on blah-blah.” Let them know that you won’t be taking on any additional work until you return. In this way, they can work around your schedule. More importantly, you won’t be stressed because you have to burn the midnight candle to complete something before you hit the road. If you’ve shared your schedule with customers in advance, these types of requests should be minimal.

3. Set up your systems Send out a reminder e-mail the week before your vacation to remind people when you leave and when you will return. Be sure to set up an e-mail autoresponder and a voice mail message to let customers know how long you are gone and that you will respond ASAP upon your return. You can also try this trick: add on one day at the end of your vacation that you will be “gone.” You can use this day to sneak into your office to ramp back up and get everything ready to go in your office before you let anyone know you are back in town. This is a BIG stress reducer.

4. Schedule vacations during slower times If you are nervous about leaving during a busy time of year and you work in a business where you have an off season, take advantage of this by scheduling your vacations during this period. In this way, you can alleviate your stress about leaving your customers hanging. If you don’t have a slower time of year, take the vacation anyway – you’ll be better for it!

5. Set limits for yourself If you are like me, sometimes it can be hard to just let it all go. I find myself checking in with my office or checking e-mails and voice mails. Don’t do it! Trust me, everyone will be okay while you’re gone. By checking in, you are just keeping yourself from enjoying your vacation fully (and probably annoying folk back at your office). If you do need to check in, only do it once or twice during your vacation…and not once or twice a day!

If you follow the strategies above, your customers will be more than happy and able to take care of themselves while you are gone. You’ve given them ample time to work around your schedule to get their project needs met. You’ve provided backup support if possible. And they know when you will back to pick up things with their accounts. In fact, you can be a fantastic role model for your customers because many of them need to take more days off too!

While you are on your vacation, truly take the time off you need. Completely dedicate yourself to absolutely relaxing and NOT thinking about work projects. You’ll be refreshed, rejuvenated, and better equipped to be of service to your customers when you return.

Wendy Maynard is a founding partner at Kinesis, Inc. – a marketing and design firm based in Portland Oregon. We specialize in logos, web site design, branding, graphic design, SEO, marketing, and social media. Our clients benefit from out experience at creating marketing materials that help them increase their business revenues. View our portfolio at http://www.kinesisinc.com/

Drawing In Customers With Promotional Pens

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In order to run any business successfully, you’re going to have to spend a decent sum of money on advertising. After all, if nobody knows your product or service exists, how are you going to get any customers? Traditional forms of advertising, such as buying ad space on some media form (print, broadcast, or television) work great, but a proper business knows to supplement them with other forms of advertising. One way of doing this is by creating promotional products that can be used by employees and given out to people at events of any kind. Promotional items can be almost anything that someone would like to receive and use on a regular basis. Also, you have to be able to stick your company logo on it. A popular item that fits the bill is the promotional pen.

If you’ve ever heard the saying, “The pen is mightier than the sword,” then you know how people feel about pens and what you can do with them. In advertising, a promotional pen can be one of the strongest items in your arsenal. This small, simple object carries the company name, address, and telephone number perfectly on its frame. People use pens all the time, and promotional pens tend to find their way into use all the time. This means that the company they advertise is read and forced into memory on a daily basis. Newspaper ads only last for a short run, but this way your ad can last as long as a pen can. This is one of the strongest arguments for promotional pens and their power to draw in more customers.

Customers are what the whole advertising game is all about. Really, they’re what actually powers your company, above all else. After all customers are what drive your sales, gets you a profit, and make use of your product or service. Plus, through word of mouth, they become their own form of advertisement. You’re going to want to do everything you want to bring in as many customers as you can. So why not give away things to people you feel would make great customers. That’s what promotional pens are for, and they can be given just about anywhere. Be it a park or a convention of some kind, there will almost always be someone who can use a new pen. And since it’s given to them by you, they’ll start to think more highly of your company.

Yes, pens aren’t the only promotional item you can use to get people’s attention, but it’s definitely one that you should consider trying, at least for some time. They’re small, light, and cheap to product. Plus, people can carry them just about everywhere, so they’ll be seen by plenty of people. Even people you don’t give a pen to might come in contact with someone you did. They see the pen and learn about your business at the same time. The pen, a worthy promotional item that sure to bring you in a ton of customers. For additional information on promotional printed pens, promotional items and business marketing products why not check out the market leading suppliers online today. Top promotional gift suppliers online can provide a fast and efficient service and more often than not can provide highly competitive quotations unlike traditional offline business gift companies.

Gareth Parkin is the co-founder of Ideasbynet, the UK’s leading online promotional pens and printed pens company based in the north of England. Established in 2001, he has taken the UK gift market by storm by the application of modern business thinking and the latestsearch engine marketing techniques. For more detailsvisitwww.ideasbynet.com

Loyal Customers Try to Keep You in Business

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I was reading an interesting story about a small town resident who made a special trip to buy some finished lumber from a local hardware store, to use in a room addition.

By far, the lumber wasn’t the best quality.

The hardware store didn’t have convenient parking.

The hardware store’s prices were substantially higher than the nearby Home Depot’s.

And the hardware store couldn’t offer the do-it-yourselfer any easy financing.

Still, the gentleman awarded the local merchant his business, and his reason?

“I LIKE THEM!”

He went on to say that the hardware store proprietor gave him a lot of good, free advice over the years, and “I want them to stay in business.”

There are zillions of firms that claim they are seeking customer loyalty, but few of them define it as customers who want to keep our doors open, so they can buy from us again.

These folks are the ones that spontaneously sing our praises to their friends and business associates. They offer referrals, without prodding, because they realize if you can turn a profit you’ll be able to keep them supplied with what it is they’re buying from you.

Customer loyalty is NOT returning to buy from you again, though this is one of its manifestations. If your only choice for your electricity is the local Edison company, you’ll do business with them month after month and year after year.

But you’re not loyal. If there is an alternative that suddenly comes along, you might embrace it.

Loyalty is FREELY WANTING to do more business with someone.

Again, as that home improver said, it is LIKING them.

Tip: Forget about CRM and buying your customer’s business with points and miles and locking them into exclusive contracts.

Figure out various ways to become likable, and you’ll really create a valuable, reliable, and surprisingly inexpensive customer loyalty program.

Dr. Gary S. Goodman is a top trainer, conference and convention speaker, and sales, service, and negotiation consultant. A frequent expert commentator on radio and TV, he is also the best-selling author of 12 books, more than 1,000 articles. and several popular audio and video programs. His seminars are sponsored internationally and he is a faculty member at more than 40 universities, including UC Berkeley and UCLA. Gary brings over two decades of sales, management and consulting experience to the table, with impressive academic credentials: A Ph.D. from the Annenberg School For Communication at USC, an MBA from the Peter F. Drucker School of Management, and a J.D. degree from Loyola Law School, His clients include several Fortune 1000 companies..

His web site is: http://www.customersatisfaction.com and he can be seen on CNBC at: http://www.cnbc.com/id/15840232?video=417455932# and reached at: gary@customersatisfaction.com. His blogs include: YOUR CUSTOMER SERVICE SUCKS! at: http://yourcustomerservicesucks.blogspot.com/2007/10/welcome-to-your-service-sucks.html

Customers Will Love Heat Reactive Printed Mugs

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Your customers, new and established, will love the heat reactive printed mugs that you will give them. Heat reactive printed mugs change colour and message with the heat from the liquid inside. All you are required to do is give your logo and two messages that you want on your printed mugs suppliers will create a stunning design for your printed mugs, free of charge.

You can really knockout your clients with these unique printed mugs. They stand out above the rest of the printed mugs that many businesses choose with their interesting and changing design. With heat reactive printed mugs, you can choose form the colours black, pink, red, green, blue, brown, bottle green and orange. The design created for you will be unique and interesting and different from any other printed mug and will really stand out.

Printed mugs are a fabulous form of advertising and the more unique you can make that advertising, the more your printed mug will be noticed. The idea behind printed mugs is to get them into the hands of your clients, new clients, existing ones and potential ones. This helps build your brand name with clients and the place in which you live.

The best place to hand out your printed mugs is to a targeted crowd of interested and potential clients and you can find this at a convention, conference or trade fair. These places are the best to hand out your heat reactive printed mugs because you can be assured that your printed mug will make it back to the office and be seen again, unlike any pamphlets or papers that your competition is handing out – most of that will end up in the trash bin.

That is what you want out of your printed mugs – to be in the hands of people each day. Printed mugs are a form of advertising that is great and you shouldn’t overlook it. Many businesses in the UK are warming to the idea of promotional items as advertising. Printed mugs are quickly becoming more and more popular as well, coming up to a close second behind promotional and printed pens.

The reasons that printed mugs are becoming more and more popular is obvious, printed mugs last for a long time and considerably longer than traditional advertisements. Printed mugs are really worth the money that you spend on them and then some, especially in this type of comparison. They are worth their weight in gold as advertising, lasting for years and bringing clients to your company.

Because of their longevity, regardless of why you are having printed mugs made up, even for a specific promotion or event, you should include information about your business, untimely information such as your contact information and logo. Because your printed mugs will last much longer than your promotion, you want to ensure that they aren’t really ever out of date.

Tina Rinaudo is one of the leading lights in the UK promotional mugs industry. Tina is a key member of YesGifts, the UK’s fastest growing online promotional items resourcespecialising inpromotional pens, mugs, mouse mats, umbrellas, conference items and much more. For more information please visit www.yesgifts.co.uk.

Support Ticket System Customers Problems

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The Support Ticket System is a software that provides quick solutions that supports queries with regard to emails in a smart and efficient manner.Its advanced system prevents repetition of efforts using the innovative method of email tickets and improves customer and service provider communications. The basic idea in having such a tool is to first manage support workload and then reduce customer response time. The major advantage of setting up such a system is that the customer’s problems are being resolved in the same time instead of them asking questions and saves everyone a whole lot of trouble.

The Ticket System provides competent managing of services by incorporating:

-Group access

-Multiple user log in

-Inventory tracking

-List manipulation

-Follow up and monitoring the ticket status

-Customized ticket browsing facility

-Full email history

This makes it a very unique customer approach, making them feel privileged because of the personal and specialist approach. It also benefits the customer support team because it helps in locating the status of customer queries whenever required. By generating tickets and sending it to the assigned system operator to solve, ensuring that one person handles a particular task and no two groups are solving the same ticket support query.

So getting a Support Ticket System can help in focusing on new projects, business development and more profits besides the cost saving factor. The Support Ticket System has proved that its how you spend the time you have to do work rather than how much time you work. Most businesses spend valuable time in dealing with non-profitable activities and so using sophisticated softwares like a Support Ticket System can help in working effectively. Though the entire software is refined it is quite simple to use. Most of the Support Ticket System’s today have a variety of features that make it easy to use. Some of these features are, firstly the application can be accessed from any location using a web browser. Secondly, the tickets are displayed in succession after receiving them, which helps in understanding if they are resolved, new or waiting. Thirdly, both the customers and support team can view the status of ticket. The number of operators handling ticket queries can be varied as per to the business needs. There are other features as well that have proved useful like Multiple inquiry forms, POP3 account polling, Usage reporting, Answer Library, Group Mode, Customizable ticket browser layout etc.

The answer in the Support ticket system is to list all the FAQ’s for the customers and allow them to find a solution. Performing a simple search on your favourite search engine will provide you with the plenty of options and all you have to do is pick the one that works for you.

If you need a powerful solution for your support make sure you check out the Premium Response Support Ticket System for more info.

Do Promotional Items Really Bring In Customers

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If you’ve already begun to give away various promotional items or you’re thinking about doing so, there’s probably one question that you’ve thought about at least once: “Do promotional items really bring in customers?” It’s a valid question to ask, of course, because you need to be sure that giving these promotional items away is actually going to tempt those who receive them to come back to you. Promotional items tend to do well at doing just that, but you really have to know how to use these items to the best of their ability. After all, you can give away just anything, but without taking the time and care into the items and the way they’re distributed, they may not be effective at all. Here are some tips on how to make those promotional items do what they’re meant to do: attract more customers.

First, you need to understand that quality is key. Promotional items that are made poorly or that break apart easily won’t be thought of as much by the person who receives them. However, if you take some time to make a promotional item that will really be useful, that will reflect how the people who receive these items view your company.

Let’s say you’re giving out water bottles. First, you need to make them look nice and you need to have your companies name or logo clearly visible on it. Plus, all pertinent contact information should be made available. On top of that, though, you need to make sure these water bottles are going to last. You could make cheap plastic ones, but these will break easily and your company name will be forgotten. However, if you make the water bottles out of the unbreakable plastic that many are made of today, people are going to keep them around longer because they’re going to stay together. That’s how your company should be viewed, so that’s how the promotional items you give out should act.

Promotional items should also be useful in order to really attract customers. The point of giving away a promotional item is for the person receiving them to not only have a more favorable view of a company, but also to make people remember your company’s name by seeing it all the time. The only way someone is going to see your company’s name or logo on a regular basis is if they use the item regularly. There are many items that will do this, such as pens, jackets, and mugs. These need to look nice and they need to hold up for a while, so they and your company’s name become a regular piece of a household.

So if you’re still wondering about whether or not promotional items really bring in customers, you should start wondering whether or not you are able to make a promotional item that can do just that. These items do work, but only if they’re made well and continually put a company’s name in a person’s head. Then, the promotional item will have done its job, and you’ll bring in more customers.

For additional information on promotional items, business gifts and marketing promotional products why not check out the market leading online suppliers where you will find a massive range of items to choose from and also get exceptionally low prices combined with highly professional fast service levels.

Gareth Parkin is the co-founder of Ideasbynet, the UK’s leading online promotional items and promotional products company based in the north of England. Established in 2001, he has taken the UK gift market by storm by the application of modern business thinking and the latestsearch engine marketing techniques. For more detailsvisitwww.ideasbynet.com